Portfolio and Blog by Darion Leigh

About

darionLeigh — Sun, 20 May 2012 22:05:44 +0000

I am an art director with over eleven years of experience. I deliver concepts, strategy, pitch presentations and realisation. I have worked for a large range of clients and agencies. I understand the digital landscape. I keep my eye out for new developments as the digital world turn underneath us.

SPECIALITIES

Art Direction and concept for online campaigns, animation and film, digital Strategy and marketing, graphic design, game and character design, animation and pitching.

EXPERIENCE

Head of Hypermedia at Draftfcb London

Head Of Creative Technology at Blue Barracuda (2008 – 2011)

Senior Art Director at twentysix London (2007 – 2008)

Art Director at Draft FCB (2007 – 2008)

Freelance at London and Brighton agencies (2000 – 2006)

EDUCATION

BA HONS – 3d design for production – University of Brighton (1997 – 2000)
Art foundation – Wimbledon School of Art (1996)

Chalet Girl: Film Launch on Facebook

darionLeigh — Tue, 08 May 2012 08:00:05 +0000

INSIGHT: A film like Chalet Girl is filled with fashion, products, actors and locations that its target audience want to know more about.

SOLUTION: We composited the iconic ‘Like’ button into the film trailer so potential film goers could find out about each scene and share. It was a gimmick, but viewers loved it. The site itself was reported in industry press and reached an estimated 1 million viewers.

Credits

Created as part of the creative team at Blue Barracuda & DraftFCB. Thanks to all who contributed.

AD: Darion Leigh & Matthew Maxwell

Wagamama: Campaigns, Games, ads and more…

darionLeigh — Tue, 08 May 2012 07:45:35 +0000

I DIRECTED: Games, videos, product launches, national website design, banners and more.

I love this brand. It is black & white, cool – and everyone loves noodles.
Over the course of several campaigns I developed a visual language using steaming bowls & chopsticks that influenced all the campaigns we created.

Game, campaign & animation art direction: Darion Leigh

Showreel – Head of Hypermedia at DraftFCB

darionLeigh — Tue, 08 May 2012 06:11:35 +0000

MY ROLE: As Head of Hypermedia at Blue Barracuda (now DraftFCB) I directed a wide range of content:

• social gaming platforms
• music videos, animations & idents
• viral campaigns
• rich media campaigns
• microsites & Facebook apps

THIS VIDEO: I put this showreel together to help BB & DraftFCB show off some of our more animated and interactive content. I also directed most of the work in the reel.

Credits

Campaigns created by the team at Blue Barracuda. Thanks to all who contributed.

Concept and AD for most of these campaigns: Darion Leigh

Music and editing: Darion Leigh

Other contributors include Matthew Maxwell (CD), Nicola Guest (animation), Darion Leigh (animation), Blair Jarvis (AD), Monica Alaya (Design)

Showreel of My 2D Character Animation

darionLeigh — Tue, 13 Mar 2012 18:07:40 +0000

I WRITE, DIRECT AND CREATE: animation for TV, Cinema, POS, web, games and mobile. This is a selection of some of my 2D character work for various projects.

Thinkstock International Campaign

darionLeigh — Fri, 11 Nov 2011 16:32:52 +0000

MY ROLE: As Head of Hypermedia at Blue Barracuda (now DraftFCB) I direct a wide range of content:

THIS VIDEO: When Media & Creative teams work together you can get some amazing results. Too many agencies separate these departments. The video says it all.

Credits

Campaigns created by the team at Blue Barracuda. Thanks to all who contributed.

Art direction: Darion Leigh, Matthew Maxwell

Music and editing: Darion Leigh

eBay Is More Than Just A Website

darionLeigh — Mon, 19 Sep 2011 11:02:42 +0000

BRIEF: Increase customer trust in the eBay offering and service.
SOLUTION: eBay is one of the original innovators. This is a company filled with people who are passionate about improving how we buy and sell on the web. We brought them out of the shadows and on to the site to show that eBay is more than just a website or service. Just like a high street shop, there is someone there – a real person – at your service.

Credits

Created by the team at Blue Barracuda London, now part of DraftFCB. Thanks to all who contributed.

AD & Concept: Darion Leigh, Matthew Maxwell

Pizza Hut: Social Games, Campaigns & Comms

darionLeigh — Thu, 08 Sep 2011 08:30:47 +0000

SOCIAL GAMING: Pizza, games, facebook & prizes! The perfect ingredients for a campaign to build awareness across the social media landscape. We kept the games simple and addictive, and gave them a style that was accessible to everyone.

RESULTS: 40% of traffic directly through Facebook recommendations. Second game commissioned.

Credits

Created as part of the creative team at Blue Barracuda & DraftFCB. Thanks to all who contributed.

Concept and AD: Darion Leigh & Phil Bully

Music and editing: Darion Leigh

PIZZA HUT COMMS SHOWREEL 2010 − 2011: I have worked on the Pizza Hut account for several years and have been lucky enough to direct a wide range of projects and campaigns.

In a fiercely competitive market we managed to get some pretty awesome results. (things move fast online so it is likely these figures from 2010 are pretty conservative).

Credits

Created as part of the creative team at Blue Barracuda & DraftFCB. Thanks to all who contributed.

Concept and AD for most of these campaigns: Darion Leigh, Matthew Maxwell

Music and editing: Darion Leigh

THE STUFFED CRUST SHOWDOWN: Garlic Butter or Pepperoni? Only one Pizza can stay on the menu, you decide.

We launched Pizza Hut’s Stuffed Crust Showdown online. Over 76,000 people voted for their favorite pizza as the debate raged across Facebook.

Credits

Created as part of the creative team at Blue Barracuda & DraftFCB. Thanks to all who contributed.

Concept and AD: Darion Leigh, Matthew Maxwell

Design, sfx & editing: Darion Leigh

Royal Marines Commandos Recruitment Drive

darionLeigh — Thu, 08 Sep 2011 08:00:42 +0000

BRIEF: Increase recruitment for the Royal Marines Commandos.
SOLUTION: A training tool, course timeline and an ‘Interactive Commando’ to educate and inspire potential marines.
RESULTS: IMA AWARD and NMA Site Of The Week. R.M.C recruitment courses were fully booked.
I directed all these pieces and went on to work on the Royal Navy account at agency Twentysix London.

Credits

Created by the team at Twenty Six London. Thanks to all who contributed.

AD & Concept: Darion Leigh
Content Research: Darion Leigh
AV: Darion Leigh & Paul Manning

Showreel: The Golden Age of the Flash Microsite

darionLeigh — Thu, 08 Sep 2011 08:00:34 +0000

MY ROLE: As an art director I have been fortunate enough to work across a wide range of clients and projects including:

• social gaming platforms
• music videos, animations & idents
• viral campaigns
• rich media banners & POS
• microsites & Facebook apps
• TV ads and films

THIS VIDEO: A quick march through some of my work at various London agencies.

Credits

Created as part of creative teams in various agencies. Thanks to all who contributed.

Concept and AD for most of these campaigns: Darion Leigh

Music and editing: Darion Leigh